Recently we have seen the rise of ‘deal a day’ websites. These websites rely on group buying to ‘activate’ a special deal at a special price and serve to only exist for 24 hours before you ‘miss out’ forever.
This deal might be a dinner for two at 50% off, perhaps even a spa day normally valued at $200 for the small fee of $30.
Sounds fantastic doesn’t it? Sometimes the offers are truly amazing and really do save you good money, though we look a little deeper into this business model and why it isn’t as great as it is made out to be.
Money saver or money waster? We want you to be the judge
Some examples of ‘deal a day’ websites include:
- Cudo (www.cudo.com.au)
- Catch of the Day (www.catchoftheday.com.au)
- Ouffer (www.ouffer.com)
- Our Deal (www.ourdeal.com.au)
- Spreets (www.spreets.com.au)
So, how does it ‘propose’ to save you money?
The idea is simple. If enough people purchase the daily deal, it will unlock a reduced cost for everyone. For instance, a day at the spa could be reduced by 70%, giving you the notion you are getting a super deal.
This does sound like a good and easy way to save money, though there are a few things you must consider.
Do you really need it?
Regardless of whether it is a good deal or not, were you really in the market for a spa day or massage? It is impulse buying at its finest, covered with the notion of a super great deal and price.
Stop and think ‘do I really need this?’. Don’t ever let a discounted price draw you in, be smarter than that and take note of whether what you are about to buy is neccasary and needed.
They aren’t giving you this deal because they are nice people
It’s a marketing technique. They sell these deals to be used on ‘special days’ – these days are normally week days, aka the times when they struggle to get business.
Every retail front has its quiet days, if you are purchasing a deal through one of these websites, odds are you are buying your place in this down time where even $1 would be better than nothing.
The only time I think it saves you money
Is when you truly were going to buy that item, dinner, spa or whatever it may be in the coming week. For instance, one of the websites last week had a Blow Dry Bar coupon for sale, offering half price services.
We knew someone who ACTUALLY needed their hair done for a wedding and in turn bought one. In this instance, they did actually pocket a solid saving and got a great deal.
So, are deal a day websites money savers OR money wasters?
You be the judge and tell us your thoughts below.