Did you know that you can get a better deal by simply buying products on certain days of the week?
The world of retailing is fascinating. Stores, both big and small, all seem to follow suit when it comes to specials, sales and preferential pricing of their products.
In laymens terms? Many stores are predictable when it comes to assessing which day is more likely to yield you a bargain for your purchase.
Similar to how we know that boxing day sales at David Jones or Myers equates to savings, so do particular days of the week (and times) when buying products (online and in-store).
We recently did some social experiments and put a few theories to the test when it comes to grabbing a bargain based on time and date. We worked closely with the team at the Daily Telegraph (a big thank you to Rosemarie Lenteni for her amazing story) and the results were surprising.
Here are the insides tips you need to snag a bargain depending on the day of the week it is.
Groceries & Supermarkets
Fresh fruit, vegetables and other products that have a shelf life (basically everything other than canned goods) are replenished at the end of each day.
Many supermarkets have perishable products that will likely end up in the bin, which means bargains can be had if you are in the right place at the right time.
When to buy from supermarkets: Try shopping later at night and particularly on Sunday evenings.
Hint: Shopping later at night will not only save you money, it avoids the queues and crowds that make grocery shopping unpleasant.
Petrol prices follow a weekly cycle. The cost per litre will rise when demand is higher and go down when people are not filling up.
This supply and demand model for petrol sees consumers filling up the most on Friday, Saturday and Sunday – this is why petrol prices will often be highest on these days. This is because people are out and about more on weekends, using less public transport and thus need to purchase petrol more often.
When you should buy petrol: Tuesday or Wednesday.
Hint: Try to use fuel vouchers from Coles and Woolworths along with their loyalty cards to receive the maximum discount you can. A few cents off a litre adds up, as do the rewards points.
Home appliances and white goods
Retailers like Bing Lee, Harvey Norman, Domayne and JB Hi Fi experience the majority of their foot traffic through their stores on the weekend.
When was the last time you went to buy a fridge on a Tuesday? White goods and home appliances are nearly exclusively sold on the weekend when couples are out and about browsing to ‘nest’. In saying that, these retailers try to put their best foot (price) forward for the weekend, particularly Sunday.
When to buy home appliances and white goods: Sunday.
Hint: Read about how to haggle in order to get the best possible purchase price.
Flight bookings and holiday packages
New deals for flights and holidays appear to be published late at night, so they are ready for the following day. The strategy here is to stay up late, and watch the deals get published across your favourite booking websites.
Many of the deals are a ‘first in, first served’ style of offering.
When you should book flights: Tuesday, Thursday & Fridays from 9pm to 11pm.
Clothes, shoes and shopping centres in general
Shopping centres, namely the department stores and retail stores within, prepare for their weekend deluge of customers by stocking the shelves with specials and new releases each Thursday.
This is for two reasons; firstly Thursday night shopping is often a big night of sales so they want all their specials on display. Secondly, the weekend is the time that 90% of their sales occurs; this is why they ensure everything looks nice, is well stocked and sitting with its best price prior to the weekend.
When to buy things like clothes: Thursday night, Friday night.
Hint: Try to get in before the weekend. Specials may be placed on the shelf in anticipation for Saturday, however someone may beat you to the punch if you are too slow.
Movie (cinema) tickets
Cinemas struggle to make money during the week, both at night time and day time. This is why they run specials for tickets to midday screenings and mid week night times. Their goal is to bring people through the door on the weak sales days.
Weekends are obviously the strongest sales period for movie tickets, so by trying to work around these times you can quite often get heavily discounted tickets that are up to 50% or more off.
When to buy movie tickets: Tuesday evening, Wednesday evening and midday session times during the week.
What other items are cheaper depending on the day, month or time that you buy?
We are looking to grow this list and need your help. Please comment below with any suggestion on which items, products or services are cheaper when you buy on a particular day of the week.