Big W is an increasing presence around Australia. In what was the most talked about item of 2012, is about to replace K-mart in my little town. Without a word of a lie, the bushfires, floods and cyclones were all regarded as secondary news topics compared to the positives and negatives of the change in our super-store.
So, for all my readers and on behalf of my town, let’s find out what saving opportunities there are at Big W.
Company Commitment from Big W
Now is a pretty good time to be checking out Big W as they have made a public commitment to having the cheapest prices available for Australian consumers. The reason? Because the company has decided that Australian buying trends now centre on the absolute cheapest option, as opposed to the age-old bang for buck. This implies that consumers should be wary of the quality of what they purchase at Big W (I’m still pretty into value for money myself) but on the lookout for the inevitable bargains that sneak in there.
Online Only Clearance at Big W
Like every company, Big W is coming to terms with the possible uses of the Internet, and they’ve clearly landed on the idea that the Internet is a pretty useful way to clear discounted stock. You can filter your search and, appealingly, save money on ordinary items like toothpaste or household items, like sheets. You can also lay-by online, if that’s an option that will assist you with your budgeting.
OzSavings.com & Other Coupons
Coupons aren’t as ubiquitous here as they are in the States, but OzSavings does have a couple on offer for Big W. It’s always worth checking their website to see what current deals are running- at the moment, there is a coupon for school shoes, garden sheds and an online deal for $30 off electronics. There is also an ongoing deal for free delivery should you spend more than $120 at Big W. Certainly, with school heading back, it’s worth investigating whether you can shave some money off your shopping list with a coupon.
Big W Facebook Page
Social media is a new major trend in how we consume, and there are personal finance opportunities in this brave new world. Companies are now using Facebook as a way of communicating more directly with consumers, and a way of pushing events. Which means you can keep track of what sales and discount offers are available, through your Facebook. This week, Big W advertised free delivery as well as a couple of competitions to win vouchers on school items. ?
The other element of Facebook that could save you money is the user-generated reviews. Whether they’re positive, and pointing you towards the best bargain, or negative, and steering you clear of a bad quality product or a lacklustre sale, user-generated reviews bring new power to the people. Research shows that one negative comment online dissuades 20 users- so get commenting! The online consumer community is in your corner.