When Aldi opened up in my hometown, there was quite the buzz about it. We had been tied to Coles for so long, and then here came another option! And one that promised to be cheaper. The first couple of days you couldn’t get through the doors, let alone down the aisles. And though the buzz may have died down, like all buzzes do, I love my Aldi microwave and Aldi treats. But does this store of all stores genuinely save you money? Here’s how.
Research in the Grocer magazine, cited in article in the Guardian, found that Aldi was 16- 40% cheaper than all of its competitors. Priced on staples are generally lower than in Coles or Woollies, meaning you can save money on shopping essentials.
The Meaning Of No Frills
Aldi is a genuine example of No Frills. There’s very little advertising, you have to pack your own bags, the products are all no-name. And the savings this has granted Aldi have been passed onto the customer. There’s no loyalty scheme, as all savings are passed out universally.
Bring Your Own
If you’ve never been to an Aldi before, there is a chance you might be caught on the hop. Aldi doesn’t give free bags, so all those green bags we’re perpetually buying will finally come in handy, else you end up spending money on a non-essential. It’s also customary to put your groceries back in your trolley and pack them in the packing area, or risk the scorn of the next customer.
The main issue people mention when it comes to saving money at Aldi is that they still need to head to Coles to pick up a couple of things. I would say that it’s the opportunity Aldi provides- with every essential in-store, it gives you a chance to cut down on your expenditure. See if you can just shop at Aldi (or Aldi and the greengrocers and fish shop) for a month. At the end of the month, look at the savings and whether the small shop is sustainable.
Bag A Bargain
I was skeptical, I will admit. The first time I went to Aldi, I thought all their bargain knick knacks and appliances would just be cheap and break within thirty seconds. I was wrong. My $20 microwave is still going strong. So my advice for bargain hunters out there is to check out the local delivery day at your store, and do a swing by,because once the bargain item has been sold out, it’s gone for good.